The control is used to measure efficacy by directly comparing the points of measure. For example two points of measure are lesion reduction and use of gastrostomy tubes. It's difficult to know if lesion size or numbers are actually decreased without comparing the treated group size and number to the control group. Or, compare the number of times a gastrostomy tube was needed. In an area of unmet need, efficacy can be nothing more than reducing the severity and size of lesions, and not an all or none approach that many think in terms of treatment. So, if the treated group showed fewer lesions per patient and only required a gastrostomy tube for 3 cases of 20 rather than 6 seen in the untreated group, the placebo arm provides that direct measure of reduction for treated patients. Without the comparison arm, one might think a treatment ineffective because there were individuals still showing lesions or rquiring feeding tubes following chemo and radiation. It's the comparison that provides the measurement (proof) for increased comfort, life quality and pain reduction, that is the placebo helps quantify otherwise qualitative assessments.