Well it wasn't a PR or news, simply a tweet by the company letting the public know they are in a meeting with INgrooves.
If don't know who INgrooves is, I would recommend doing a little DD on them. It's one of the largest (if not largest Digital Distributers) in the world.
The fact that they have this very close relationship with them again shows/proves the legitimacy of the company
Concerning any relationship/timing of selling of shares. That would make no sense and not sure if that's being implied towards the company.
Again- the company is not and has not been selling shares for at least 1.5 months. (Most likely much longer)
The stock is being shorted and manipulated as honda & the claw have been proving via screen shots and amazing DD