Google completely disrupted the advertising market by offering the holy grail of marketing services: targeted advertising rather than spray and pray impressions.
Sure, NOW there are competitors ... But there really weren't any when google started...
I disagree with you. Both mcig and Google are disruptive. Google with its translation system, google maps were you can see adreses up close, there phone look up system I could go on and on. Mcig has very afordable products and some new models that remind me of apple products. Your entitled to your opinion but in my view Mcig and Google are disruptive.