It just sounds like CYA (Cover Your A**) wording to me. I doubt it's anything to be overly concerned with. Mansour is firmly entrenched with ECIG now and I'm sure they have mutually beneficial plans in the works, even if it is only early planning stages.
I assume they say potentially because entering those markets might not be viable due to existing laws banning the products or those markets not being economically viable (Northern African countries have a GDP per capita about 1/6th that of the United States, so it probably costs more to make than what they could sell them for in those countries).