I hear ya, but the fact remains, a few years ago First Alert-Willy Wizard was pumping away, then one day just changed up and started bashing. Then we hear how FA-WW had been in talks to do a paid promo on WOLV, and when it didn't happen FA-WW turned negative on WOLV. It's all good if the claim is made about Bruce lying, but it's funny how that is used to support pumping of the company, then bashing it when the promo deal fell through. Now, we hear FA-WW bashing promoters when that is/was their business also. Well, I guess that's the norm in many industries, bash the competetor.