What's that got to do with the price of tea in China? But ok. Forget the word current MRIB sales and tearing it down to literal meaning trying to distract from the horrible truth and call it current MRIB sales estimates and forecasts based on historical sales, facts, known inventories and material events.
$2000 in net sales per month at the end of December 2014.
40% loss in gross sales for the three months ending December 2014.
Loss of 8 of 14 Costco locations.
No new retailers added in the last eight months.
No foreign shipments.
No advertising or marketing.
No operating cash on hand as of January 2015.
Sales at Total Wine of less than 30 bottles October to CURRENT.
These are the facts we know about. To suggest anything but abysmal decreasing sales over the last two quarters defies all business forecasting and estimation standards. What's being presented is that we should ignore these FACTS and assume something magically changed that impacted sales in a positive way.
There is NO evidence supporting that and there's no evidence that MRIB is actually still operating. Actually everything points to the opposite and that the company shut down some time after October.
Folks better face the fact that sales are most likely down below $1000 a month trickling in from residual inventories on shelves. And with nothing to drive sales and no significant foot traffic, the only thing MRIB has to go on in their current 20 or so retail locations, other than 6 Costco stores, sales cannot increase. They can only go down. I saw recently that one MRIB investor bout 27 bottles (Remedy Liquor - Glendale). That's probably more than 20% of their total sales for the quarter. I'm sorry but all evidence tells us that CURRENT sales are approaching zero, outside of MRIB investor purchases that is! LOL
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