Oh trust me I would love to take the challenge, but I should have the same resources available to me that he had available to him. First and foremost I would put funding into creating enough Nulief product for inventory purposes and immediately thereafter go and find a small to midsize chain to sell it into, in order to test market it while being in the retail mainstream. Putting it in one dispensary isn't a test market, it will accomplish nothing, because you can't test market anything successfully with a single outlet. That is just plain stupid! Need to get it out to retail and do some creative in-store merchandising to get it noticed and promote sales, such as: In-store banners, in-store couponing, shelf talkers, educational booth, etc etc.
Oh yes, I would love to take this challenge and show them what they are missing with Nulief. Such a huge opportunity sitting in their lap that they are doing very little with. Wish I could buy the brand outright, but maybe they will wake up soon and realize what they have and actually run with it this time and not that fake launch BS we witnessed a couple months ago. Cheers!