Everyone seems to want that Amazon news, as do I, but what needs to happen more than anything is a major increase in production. This will go nowhere without it. Alec has reached a point where demand is WAY above supply and has made real progress in getting his product noticed, more so than many think. However, what good is product awareness and exposure, or new retail outlets, if there is no actual product to sell.
First and foremost, he needs to concentrate on upping production, probably by a factor of 10 at least, especially if/when Amazon and all his other outlets and awareness methods go through.