ITs because they pay their manufacturer more than what they sell their chews for, and thats even before any other expenses are figured in. One reason could be their manufacturer is partially owned by CEO Bill Hodsons wife!!!
Hopefuly people will start to realize whats really going on here. LVVV is a totally worthless company that should be trading at .00001 and it will be
VITAMINAMEDIGINEN! I Love Lucy episode followed LVVV business model to create a produce and sell it for a loss. This stock is a lot like an I Love Lucy episode that makes you laugh over stupid moves!