Losses were a pattern prior to Playboy.
Facts:
In May 2007 Playbev entered into an agreement with Cirtran to manufacture, market and distribute Playboy energy drinks (refer to 2007 10K)
Losses were a pattern prior to 2007:
2007 (7,232,524)
2006 (2,854,369)
2005 (527,708)
2004 (658,322)
2003 (2,910,978)
2002 (2,149,810)
2001 (2,933,084)
2000 (2,791,888)
1999 (3,768,905)
The problem is not Playboy. The problem is Mr. Iehab.