Research driven? I'm not sure what that has to do with anything and MRIB has not even attempted to sell in any state other than CA as reflected in their miserable sales numbers and lack of retail availability anywhere but CA. And the abundance of market information on the industry and the ease in which it's been accessed in this case prove there's no real research involved. Same old MRIB appearance game. Google spirit production by state and then apply for licenses in the top ten. Couple thousand bucks spent for a story to be spun worth a factor of thousand selling stock, not vodka.
They were already in Illinois and Pennsylvania with the same package and FAILED MISERABLY!!!!!! They were also with the largest spirit distributor in the country...AND FAILED MISERABLY!!! I'm sure they still have the same 7 year old bottles!!!!! LOLOLOLOLOLOL