Marketing 101. Why charge someone to fly for 8 hours, when you can charge them for 16-20 hours. Go to expedia and search for a ticket to St. Petersburg and see who dominates the field, for now. Remember that the tortoise didn't concern himself with the hare either. My biggest worry at this stage, is actually that Delta will try to buy out Baltia. I'm big on principles, and I would be deeply offended if they were to eventually profit from any Baltia revenue.
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