I totally agree...and their IB8 name is only suited for truck stops. At least they removed the hitchhiker from the label. I could totally see these sold at the checkout at whole foods. We should all email Russell and IB8 about this. It's probably why we heard that the last owner of IB8 didn't make it. I would also like to know if this is a true JV or if we are just selling seeds to them?