Replies to post #66278 on Electronic Cigarettes International Group Ltd fka

[dudeness]

Agreed with both of you!
Using realistic numbers will bring expectation in line.
Using inflated numbers like 50 mil/Q was only related to a person supposedly paraphrasing Brent.
Q3@16 mil and Q4 and 12.5 one can see Q1 around 15 to 20 mil on the low /high because of Christmas spillover (backorders)
The ad campaign I heard was successful but may have helped in lowering inventories as well as costs.
Q1 on May 11th so 7 trading days left. Time flies
IMO LONG AND STRONG ECIG