Replies to post #66231 on Electronic Cigarettes International Group Ltd fka

[The_New_Guy]

When about do they report

[SROCK72]

Not so sure about any "creative accounting" talk.

Revenue recognition needs to be GAAP compliant and the SEC has specific criteria.

I definitely want to see revenues increase (30% would be great), but they need to get their expenses in line in order to become profitable. So I am going to evaluate the expense side of the Q1 report.

[K1good]

Please don't start with the huge revenue predictions already :) Before we know it everyone is adding another 10% here and 10% there. Massive expectations too soon.

1) they were not financially stable to expand or buy product going into Q1. You saw 10k right?
2) management has focused on debt and refinancing. They have not had chance to address growth in Q1
3) too high expectations lead to high disappointment
4) $1m advertising program doesn't = 30% growth in a Q.

The biggest hurdle now achieved and IMO was more important than whatever Q1 numbers turn out to be. Would you not rather see stability for Q2 and Q3?

Long term play.