Some ideas I am bullish on, some bearish. How about everyone else?
Here is the list I could came up with. Add more if you like.
Green = Bullish • Coffee shops • Family brand • Reality show • BMOC franchise agreement
Red = Bearish • Costume brand • Sports bar • Ice cream • National k-cups • International k-cups • National advertising campaign • Ads trying to look like neutral articles
Reality show in development is based on old brand.
That is, the kiosk barista of Sleepless in Seattle (or whatever it was) -- which will represent a small minority of 'Barista' brand revenues in Q3, as BMOC openings progress.
Hard to imagine a reality show based on family-oriented mall stores but hey -- Mr. Lehr is creative!!