jeffy, Musclepharm is doing the right thing participating in these types of events. I agree Cleveland is not exactly the best platform for gaining nationwide attention, but Musclepharm needs to start somewhere.
Some weeks ago, I was watching some ESPN boxing fight night at Hialeah Park Casino. All young Cubans, other Latin Americans and Afro Americans cheering for the boxers....Hell, Musclepharm should have been there handing out protein bars and energy drinks....it was the right demographics and the right environment for it's products.
That was clearly a missed opportunity imo....and the cost of a promotion there would have been minimal.
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