Yes, $30m is very weak when 12 months ago MSLP reported $50m in quarterly sales and you were saying MSLP would do $500m in 2015 which breaks down to $125m.
Your forecast $125m in Q1
Actual reported revenue $32m in Q1
I would call that performance by MSLP very weak.
The market is becoming aware that MSLP products contain cheap chinese ingredients are not fit to sell to pet owners for dog consumption at Petco who removed these type of products from their shelves.