Those are the exact questions I think of when reading the BS press releases from Alonzo Pierce. Years of experience in the field and every launch PR has to be filled with what we are going to do marketing plans.
None of the "juice" can be used as is. Packaging delays, marketing "channels"...blah blah blah.
It's BS! All of that garbage and be done in a day or so.
He doesn't deserve $80k/year for the job he has done. He needs to buy back some of this paper himself.