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NF91

04/22/15 10:00 PM

#16000 RE: DBS #15998

Think TRTC will place NuLief in prominent locations within the store? Doubt it. They're going to promote their own products before NRTI's.

"Yea that NuLief is good,but what you really need is this over here." It's cheaper and there's no information or reviews in NuLief.

Who's the customer Gona trust?

crookedneck

04/23/15 10:09 AM

#16009 RE: DBS #15998

You are correct DBS, even on a limited budget, they could have huge success with Nulief at retail. All it takes is some in-store display units, banners, and shelf talkers to draw consumers attention to the product and explain what the product is. With all the attention CBD is getting right now, many consumers are well aware of the benefits it can provide. The FDA may prevent them from making certain claims, but consumers who have an interest in CBD will purchase Nulief on a trial basis to see if they can benefit from it. You don't need a big and expensive promotional campaign to get the ball rolling, you just need to get it front of consumers by drawing their attention to it in-store. Educational brochures about quality CBD manufactured with high quality control standards and best-in-class ingredients, extracted through the proper process to ensure safety and efficacy, would also be a great way to have consumers buy and try Nulief.

The reason I know this is because I was worked in this field for many years and I have witnessed it many times. I have to believe the company is looking to do something to this effect to get Nulief out to the retail market in the coming months. I remain hopeful - Cheers!

Capt_Smith77

04/23/15 10:24 AM

#16011 RE: DBS #15998

Retail would likely mean that a lot more resources would be necessary. Having their products in dispensaries with higher price points makes sense, along with adding an online retail option that can ship to all fifty states. The key is to add as many dispensaries as possible rather than a select few connected with Terra Tech. Online and in dispensaries it should sell itself, IMO.

How much $$$ would the company have to raise to ramp up production to get it into retail, while at the same time offering it at lower price points? Dispensaries would also demand lower prices as well, assuming it's a major retail outlet and not some small chain in the Dakotas.

It's also worth remembering that Nulief is the FIRST product in a whole line of CBD based nutraceutical products, and as other products are slowly introduced, they too will need similar resources. Right now I'd argue that the company's resources are extremely limited, based on their most recent filings with the SEC.