Retailers purchase from the distributors. Distributors purchase from the company. A large portion of the early retail orders will likely fall into qtr 2 as the distributors purchase more. Distributor orders should grow as the retail product moves off the shelves. At least, that is my understanding.
In Reply to 'stevo99' I gotta think the average store would want to order at least a couple hundred dollars to support a new product launch. So 900 stores * 200 is 180,000.
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