That's a fair point, Codie. As an impulse buy, for immediate consumption, I would never buy a warm can of anything at a gas station.
On the other hand, if it was a beverage that I enjoyed drinking several times a day (such as a Monster beverage), I would probably buy a bunch of warm cans for consumption later (if the price was right).
I have to admit that the way the cases of MP Energy Sport were displayed, it did have an element of 'staged' to it.
On a side note, I would get frustrated (several years back) when you would provide your counterbalance to the discussion. I want to go on the record here as saying that I now appreciate your point of view. You bring a perspective which is vital to a balanced discussion.