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TheExpertHimself

04/17/15 2:21 PM

#74737 RE: JimmyJams #74736

it's not all sell through....Musclepharm got many loyal customers and sales normalized throughout Q1.

q1 was probably some risky affair, as Musclepharm was selling products it didn't have the money to pay for....but it never raised any capital though and it did pay $850,000 cash for Musclepharm Apparel with the $4 million borrowed....so, Musclepharm must have stabilized itself, and it must show better results than Q4....because otherwise it would have raised capital following the earnings announcement.


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TheExpertHimself

04/17/15 2:35 PM

#74738 RE: JimmyJams #74736

I'm not referring to top line, I'm referring to bottom line....Musclepharm Energy Sport may ultimately contribute $50 million to Musclepharm's earnings per year.

The cost of manufacturing is very little for these kind of products, it's a few inexpensive chemicals added water, that's all...distribution is the main cost, but with a focused approach collaborating with local niche beverage distributors....it should be possible to achieve sales numbers of 150 million cans per year....I mean, Musclepharm got a different product, right!

The product is different, it got an entirely different ingredient list than any other energy drink, that are all caffeinated.

Musclepharm is just gonna carry it where ever Muscle Milk and Gatorade are carried as a Complementary sports nutrition products for the mass market.

Red Bull might be available at GNC, but I would not consider that a true sports nutrition product....