You notice the brands in that cbs piece? Vuse, Blu, Green, but no ecig brands. That obviously will be Dans greatest challenge- getting ecigs brands back in the top ten w little to no liquidity to work with.
Somebody asked Sean why Dan took this job if things are so bad. My guess is when you see how many shares Dan awards himself and at what price- you will have your answer. Thats one of the next big details to come out, the cfo and directors were awarded shares already but not Dan. What is he waiting for??? Lower prices? If not lower prices why is he waiting? It is interesting cfo was awarded over 5 mill options recently but not ceo. If cfo got ~6 mill options how many will chairman/ceo get? 10 mill? 15 mill? Only what 36 mill shares last announced?