I would generally agree with your views on this - but with one possibly large exception: The core owners of Vitamin Fizz are VERY connected and very influential in the beverage world, and if they feel VFizz successfully completes some unknown-to-us "proof of concept" test(s), then things could move very quickly I believe. Obviously, IMO only, and I'm certainly not saying it will happen - but I also think MINE's move away from Coffee Boost/Rise and towards VFizz as its first product was largely driven by that unknowable X-factor ... there is big financial motivation for these big players to put their shoulders to the wheel if they think they've got a winner. Most new-to-the-market beverages don't have that.
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