I don't think the energy drinks will add any meaningful revenue for quite awhile unless they get into mainstream c-stores.
I believe the hardcore roll-out and protein bars will help them surprise to the upside for 1H'15. Also hoping international shows continued strong growth (they invested in international sales teams). They will need to bank that cash though. We all saw how 2H'14 played out.
I'm praying that they lower their outstanding debt from $8M-->$3M (excl $4M loc) and increase their cash reserves to $3M+ by end of Q2. Not the best ROI use of $$, but it will help alleviate shareholder fear on cash flow problems which will help the stock recover significantly.
The energy drinks may very well be the ones that contribute the most to the bottom line if Musclepharm enters a distribution agreement with Costco that would spread the product throughout the country from one day to another.
My feeling is that these energy sport drinks are gonna sell very well.