Company has to pay an additional fee to get the little news icon on iHub I believe... I think that was a recent change toward the end of last year (and why around that time you stopped seeing as many news alerts on ihub that were showing up elsewhere).
Seems like it would be money well spent for AP given that this is the first real, substantive news this ticker has seen in a long time and those little news icons on people's favorite board lists tend to draw more attention than just having a PR out there in the internet ether