Well, given that they ALLEGEDLY "rolled out" the dario over a YEAR ago "globally," that PR looks like no more than a device to boost the stock price ahead of the secondary.
Indeed, note that the article is courtesy of "Ray Dirks Research" I wouldn't be surprised if the research was, in fact, "funded" by DRIO.
"... former employees have maintained that Dirks and Dirks Research aggressively pitch stocks in which he and RAS have substantial unpublicized positions."???
Noooooooo! Couldn't be! Who could possibly be so low down as to do something like that!