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Minding

04/09/15 8:41 AM

#6326 RE: someconcerns #6324

Forget fears of a falling SPX, THIS is bordering on a crisis Steve.
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MaxInvestor

04/09/15 10:15 AM

#6330 RE: someconcerns #6324

Bourbon Shortage Both Good and Bad for ROX

Supply and demand favors Jefferson's profit margins, but don't forget that ROX needs to source the bourbon from somewhere until they get a distillery that can handle the demand. The KAD Distillery Partnership Deal was the first step.

So if demand outpaces supply and there is a shortage it will make it more difficult for Jefferson's current system to continue. You can't sell a lot of bourbon if you can't source it. You can mark it up but the quantity would be limited.