As has been discussed here...shorts rarely lose money...but then, they rarely attack a stock that's generating the kind of revenue that ECSL will be, (assuming of course the re-orders keep coming as the product lives up to it's hype)...IN COMBINATION with their small float...there was a timing problem for them on this play...had we come out with the FLYING J announcement before they made their move....they may have looked elsewhere.
Now, throw in another major deal on the Singular side...they could definitely be wishing they'd have looked elsewhere.