Replies to post #15228 on Inergetics Inc (fka NRTI)

[crookedneck]

I was all confused when I read your post until I discovered the mistake I made. Here is what I posted:

The Martha Stewart Essentials is lighting the world on fire, but they continue to seek additional distribution. Maybe they have something planned that we are unaware of, but that category is over flowing with so much competition, that is hard to visualize a big increase in sales, unless their is a huge promotional effort to revitalize the brand, which I doubt.

I used the word "is" when I meant "isn't". If you read the rest of what I posted it is clear what I meant when I said "hard to visualize a big increase in sales", but I do apologize for my error that caused this confusion. I remained unimpressed with the whole Martha Stewart Essentials brand and disappointed with the lack of any promotional support from Martha herself with all the resources she has available that would have gave her a great platform in which to promote her MSE brand. She has done nothing more than a few tweets in the early going, when she could have brought in a lot of her followers to adopt her healthy living style and purchase her whole food MSE. The sooner we dump the brand the better, is my stance.

As for the Surgex brand, I meant that. Since the first of the year they expanded Surgex outside of the US and expanded their Surgex Private Label distribution with Muscle Maker Grill to include a 2nd private label shake. This should give the Surgex brand a nice boost in sales that should show up in 1st qtr numbers.

Surgex® Sports Nutrition Available Now at PriceSmart Warehouse Clubs in Central America and the Caribbean

Inergetics Expands Partnership with Muscle Maker Grill by Adding a Second Private Label Protein Shake Targeting a New Customer Base

Do not underestimate Bikini Ready, even with today's news of additional distribution in South Dakota, but you did forget to mention it included Iowa and Minnesota also. Bikini Ready is the one brand that is growing the fastest and every additional distribution will matter. I think you will be surprised with 1st quarter sales for Bikini Ready and Surgex, that includes their Private Label products w/Muscle Maker Grill. Bikini Ready is their premier brand that is targeted for the younger female population, while Slim Trim is designed for the middle aged to older female group. Surgex is their premier brand for men who are concentrated on keeping their body fit and strong. The reformulation of the Surgex brand and the addition of Bikini Ready and Slim Trim brands are still only less than 2 years old, and it takes time to build these brands. It doesn't happen overnight and as long as sales continue to grow it will eventually start producing a decent return for the company in the longer term.

I hope that cleared up a few things and again, sorry for that awful mistake I made in regards to MSE. Cheers!