It's premature to speculate the iPlex price before the official launch. But the price is between 23,000 - 30,000. It's a wide range. I can narrow the price down to 3%+/- margin but I hold it until this Q over. It's not a competition problem but an insurance reimbursement issue. Those healthcare ins companies control the price. It's a little bit hard to set a good price to satisfy all parties and also make 50%+ gross margin.
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