Not sure of your back ground but you may want to brush up on your understanding of employee/board stock incentive programs. Especially options/warrants:
The grant price: This is the price at which the employee will be able to purchase the stock. If the grant price is lower than the market price on the day the employee exercises the option, the options are said to be "in the money." Typically, options are given the price that's quoted in the stock market on the day they are granted.
Well over the past few weeks a lot of events have occurred so an amazing PR reporting 1st Qtr results could make that "purchase" well worth the millions spent.
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