Where do those irritating pop-under ads enter into the equation? I understand the ad free account entitles the user to relief from the message board page ads, but those "under" ads are a real PITA. Slows everything down.
It was recently asserted IHUB's (stated) TOS neutrality was a product of having no "skin in the game."
I don't know what to call it, but revenue generated from that many off site sources qualifies as something, if not "skin" in the game.