In case you missed it: That answer is way past the limits of it's effectiveness. Things are entirely different now than when that answer was given. To actually believe that it can still possibly apply financially at this time is fallacy. Honestly, trying to push this on people is just wrong.
In the same newsletter Vanis announces the UK rollout which has yet to happen, so it seems as if we are beginning "the next step" that Vanis is referring to here.
"we believe the current share structure is sufficient to get us to the next step in our evolution."