Hell, it's cheaper to buy these than Snickers bars.
MuscleTech felt the competition and had to promote these very aggressively. Musclepharm doesn't need to do that because it's products are way cooler looking and better tasting than MuscleTech's.
A variety pack for Costco would be a good idea for Musclepharm too, perhaps with 3 different flavors and 12 bars in total.