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GerBear

03/31/15 1:31 PM

#34 RE: bar1080 #33

One California truck is company owned, one is a pre-public offering "franchisee", but not in the sense of the vet's trucks. That one seems to be doing well. Only the AZ truck is a franchisee.

After the original Grilled Cheese Truck opened in 2009, a multitude of grilled cheese trucks popped up, including, most successfully, The Melt Truck, which has a number of trucks on the road in more than one state as well as at least one brick and mortar in, I think, San Francisco. There are a number of other grilled cheese themed trucks out there doing well, including Roxy's in Boston, The Milk Truck in, I think NY, one in Portland, and others in Florida, Chicago, Canada. I mean, the concept is a no-brainer. Low product overhead, pretty universal appeal.