I believe it's: MCP
The new approach Monitise is offering will make it easier for financial institutions, payment companies, mobile operators, retailers and network partners to connect to an increasingly mobile population. Monitise’s Central Platform provides the services and functionality required to manage and grow the new ecosystem. While system integration capabilities continue to be provided by the Monitise Enterprise and Vantage platforms, each including a standard API interface to the Monitise Central Platform, customers can opt to use their own technology to connect directly to Monitise. As part of the Group’s evolving capabilities, content and service providers, including new industry schemes, can also connect directly to the published Open APIs of the central platform.
Supporting this, Monitise is also announcing today the launch of Monitise Signature™, a PCI-compliant bank-grade data analytics engine that combines consumer-empowered profiling with transactional and behavioural intelligence. This user-defined preference engine will enable richer one-to-one targeting to deliver personalised marketing that is adaptive and intuitive.
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