IHDR...it makes my head hurt when I think about the possiilities here. If I KNEW the company was going to do everything right and get to mkt soon...the E store was pr'd last week...I would have no hesitation at emptying my piggy bank here. I will not make the same mistake I made w/TRLG. Great play TRLG except I sold about $22.00 too early. This concept has TRLG beat hands down.