in a nutshell.. Show us it's a viable brand and sells well in the market. here's a million case proof on concept benchmark. once you sell a million cases in one fiscal year it'll be seen as viable and well selling and we'll fly the pulse team back out to Atlanta and talk further.
Now, the lowest buyout in the beverage industry has been SOBE for $378Mil. The one I like to look at is Honest Tea in 2011 for $440 (KO did invested $40M a couple years prior to buying them for a reported $400+M in 2011) when Honest Tea did 1.4Mil cases in a year. Regardless of what KO has to say, they are other big players out there that would likely be interested. And regardless if Pulse is acquired once they hit 1+mil cases in a year it wont matter cause what will the stock be trading at if they are selling a million plus cases of product a year.. A Lot Higher. And maybe they aren't bought till they hit 1.5mil cases or 2mil cases.. buyouts are typically always at a premium and average p/s for non-alcoholic bev industry is about 2.6. Pulse should be dollars in a couple years max. that is my opinion and I am putting my money where my thoughts are.
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