Bill Hodson cannot legally sell shares of LVVV to nonaccredited investors, as you know. His sources of capital for his registered public company are therefore limited to certain Accredited investors, friends and family, and toxic lenders.
Under Reg A+ the promotional effort that brings in retail investor demand already can and will result in crowdfunding. This is not in doubt. I think you underestimate the impact and importance of a simple, sustainable, economical means of receiving direct investment from people who are not actively crashing the public market price by dumping their shares.
It is obvious to me that even Bill Hodson could attract more capital through crowdfunding than he can by trying, prematurely, to act like a registered public company when what he honestly is looks more like a startup.
News 
Market Data 
Discover 
