There is no question that girls age 10-20 would have to get these jeans...that is worldwide girls 10-20. In at mimimum all the romance languages plus Chinese and Japanese. That would be a potential market of how many girls? 100m? I really don't know but the figure has to be high. And the price could be at 2 levels....$200 for premium...mayne even more for CUSTOM...and maybe $135 or so for standard.
But here is what has got my attn in thinking about the whole thing. Just as there are different artists that record...meaning girls, boys, women, men have to buy various artists cd's individually...what are our girls going to do...buy just one pair of jeans for there most favorite artist and leave it at that?
NO way....just as they have to buy various cd's to listen to various artists they are going to have to buy a variety of these jeans so they can wear those different artist's lyrics. It's beautiful...think about it. They simply will not be able to stop at one purchase...just as all of us may have 20 or 30 cd's representing diff artists girls may have to buy X number of pairs representing X number of artists. And, those artists may have 3 or 4 songs that the buyer really likes. It multiplies exponentially almost in terms of what COULD happen.
This is one of the best concepts I have seen in years IF the company can pull it off. And we are a long way from a sure thing here. But if I see a buzz developing and if I see some of these marketing aspects floating around the sites I am going to make sure I have mine in this present price range.
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