wbmw, it´s as simple as that: The "problem" (your opinion) has been discussed in more than a hundred posts already. There´s nothing new that could possibly be added, as is evidenced by the reaction to your posts (if there´s any). If I give an opinion on a matter, and you disagree, I respect that and move on. I don´t post that same opinion to you three times a day for weeks, just because I feel you´re not properly acknowledging it and need teaching on the matter. People have the right to disagree, you know, you should show more respect towards them, and you´ll see, that will be reflected in future answers to you. I can´t see anyone else with such an irrational obsession, and that´s why I made that post to you.
To give a closing comment on the issue, this is AMD´s official statement on the matter:
Q: The difference between clock speed and QS rating has grown quite large. For how long does AMD plan to stick to the model rating?
A: It is totally irrelevant how big the difference between clock speed and model rating is. What the customer cares about is real performance. I don´t see a SINGLE reason to return to market our CPUs with clock speed. Even our main competitor has begun to turn its back on the marketing of frequency.
And guess what, the PR person is right. QS is marketing, but the performance of the AthlonXP is for real. If at one point, INTEL is at 3600 Mhz, and AMD is at 4200+ (just an example), and the AMD product performs slightly better and is priced realistically (as determined by the market), it will sell well, no matter if it does perform like a 4200 Mhz P4 or not. Just look at current pricing: The 3 Ghz P4 sells for 400 US$, the 3000+ for 245 US$. I have no doubts about both products having good chances in the market. You will see further decoupling of the 2 ratings in the future, but let me tell you from a perspective of a sales person (not the enthusiast view) that a marketing measurement such as QS will not determine the success or failure of a product in the marketplace. As evidenced by the latest moves (like the 2800+ MP), AMD is making an effort to keep the rating constant across their different processor lines, a definite plus for their customers, while it is impossible to tell with INTEL´s products from Centrino over Celeron and P4 how they perform relative to each other at what clock speed.
You think the current marketing situation is a big problem for AMD (as everyone here knows) and predict that it will sometime make the rating collapse, and take AMD down with it. I say this will not happen. If anything, it will be a problem that AMD falls back in real performance and as a consequence, it will not get the necessary pricing on their products. I have more than 10 years of experience in selling PCs, and I think that my perspective is a much more realistic one, but I´ll get back to this subject in a year or so and to see if I was right or wrong. Until then, I will ignore any further posts on the subject on this board, simply because there´s nothing new at this point that could possibly make me change my perspective. I´m sure that most investors here agree with me at least about that last sentence, and I hope you will respect that, for the sake of this board.
Regards,