Initially, public interest and focus will be on the 'wow factor', i.e. "I can't believe that the cousin of MJ is now a drink"! Eventually, public will enlighten themselves about how hemp is natures perfect food: it contains highly digestible proteins, complete array of EFAs, all essential amino acids and the somewhat rare Omega-6 GLA (gamma linolenic acid) which is highly beneficial to neural chemistry. Hemp has a host of other phytonutrients that aid in physical recovery, tissue repair, clarity of mind, etc, etc.
If the people of antiquity who used hemp for practically everything, including nutrition could see where we are headed with this industry, they simply say, "Well, duh...!"
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