Regardless of the number of shops that open up ECIG still has major distribution through thousands of outlets, I can buy razor blades at a number of different stores. The fact that I am in Wal Mart is a matter of convenience for me to buy them there. People tend to buy where it is convenient and ECIG products are located through those channels. Seems to me because you believe that you have built a better mouse trap a huge company like ECIG cannot grow and flourish in the market, that simply is not true. Not shallow just merely pointing out facts.
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