My question is... Why shouldn't the market react to the new things that XXII has posted yesterday and Henry's message?
The more I think about Magic/Brand A, the more I think we won't be in the $1 or $2 dollar range by next year. I have started to remind myself that this is the only cig in the world that doesn't contain nicotine. If it truly tastes and smells like a conventional, just without nicotine, why oh why wouldn't every big tobacco company not want to put out a no nicotine Marlboro or a no nicotine parliament or Newport into their product mix?
Personally, I would like to know more of the rules around advertising of cigs. If they claim 1% nicotine on the package and it can be validated, why the heck can't they put it on the product? There's a difference in saying what the product is vs what the product can "do". I think a great question for Henry is, "if Brand A is granted Mod risk, what are you looking to put on the package to make it stand out to people"? Same question can be applied to brand B which unfortunately was left out of Henry's note which doesn't make me feel great.
I thought Henry's message in the annual release was awesome. I am glad he is the captain of this ship. My outlook is $3 by year end unless something changes or a multi 100 million deal with China is announced.