Favorable financing (debt/restructuring) for the company and ultimately the shareholder. Not a death spiral of toxic financing as most pinkies opt for.
Essentially, reading thru the lines. A big time (institutional) investor just bought up a lot of their debt.
And, with all that is going on. One could speculate that this institutional investor and a good look at ECIGs financials...
If all plays out. Tomorrow and the rest of the week we are in for a treat...