People fear reverse splits and speculate some volatility "if" it happens to ECIG. I think there was news of a R/S back last year but it never happened. I don't know ether why R/S come off bad but see that small cap stops get a insane volatility. If we consolidate shares to a higher value, volatility will decrease so its more stable. I also speculate that at some point Ecig wants to IPO on Nasdaq which requires shares to be greater than 1$ in value. I speculate if we did get on Nasdaq that we would see more exposure in investors.
I'm not someone to answer this and am a bit of amateur at these things. I would think that this stock has a lot of potential, and though it might go down some, i wouldn't hold off to think it wouldn't come back up to .20 again. .18 is only 15% away and last week we made 15% profits four days strait! Those who try to use R/S negativity are mostly just MMs.
Tuesday morning, who knows what could happen.I didn't even know there was earnings coming out except for people who said it on this board. With an actual news feed of one coming late is news that there is one, could trigger a buy day, and we could see .20s. Being it Christmas Earnings, very good chance of it being a good report. Its not listed on my broker site ;/