Because Jake couldn't execute a money making deal. I've seen the film. I was worried before seeing it myself, with all the shenanigans Manu was doing. The film is great, and will make money. A good deal is on the table, just hope good enough for Jake to pull the trigger and sell. I will have to wait for a press release, just like everyone else. But after seeing the film, it should get some money. The big question--how much? I think it can recoup several million, but you never know what really resonates with moviegoers until you put it in theaters. I was surprised at American Sniper's success, and having a Sienna Miller lead is a plus for Yellow.
I stopped buying MDNT shares since last summer, waiting for this asset to monetize. FONU can share in some of the proceeds, that's one reason I dipped back in FONU shares. But not planning on retiring from FONU or MDNT...no one should. If it happens, well you were very lucky indeed.