Dan Byrnes, President, interview was on Stock Radio. Their normal practise is to provide one complimentary interview and follow up interviews are to be paid for by the Company. Sarissa received their complimentary interview in late 2014. Presumably they now must compensate this Public Relations Firm for their advertising.
Stock Radio is a division of the Seo Freisin Inc, a Public Relations Firm.
Quote from their site -
"This website (Stock Radio) is a service of Seo Freisin, Inc., a financial public relations firm that receives compensation by some of the companies profiled. All direct and third party compensation received has been disclosed within each individual profile in accordance with section 17(b) of the Securities Act of 1933. This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled companies. Seo Freisin, Inc., and/or its affiliated will hold, buy, and sell securities in the companies profiled. When compensated in shares, all readers should be aware that is our policy to liquidate all shares immediately. We reserve the right to buy or sell the shares of any the companies mentioned in any materials we produce at any time. This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled companies."